What Makes A Great CBD Product Label?
If you’re in the market to create your own CBD brand, we offer a custom label design service where we will design and print your CBD labels when white labeling our products. You may also opt to design your own CBD product labels, but there are a few key points that will make your labels stand out, yet still be compliant! You can also view our CBD label design tips video here.
CBD products: Creating the Perfect Label
It’s worth noting the various label sizes for our variety of products. The most common is our 1-ounce tincture, which requires a label size of 3.8”W x 1.85”H. Other common label sizes are our gummies (15-count bags = 3.25”W x 4.0”H, 50-count jars = 6.0”W x 2.0”H), our CBD Cream (6.0”W x 1.25”H), and our CBD Freeze Gel (4.0”W x 3.0”H for the roll-on application, and 1.75”W x 3.75”H for the squeeze application, front and back). You can see all our label sizes here.
Working in Adobe Illustrator is recommended, as it creates crisp, clean vector images which can be resized to any size without losing image quality, and allows for easy future edits when necessary. It also provides a clean, print-ready PDF when the file is exported for print.
You’ll want to set up your document to have 0.125” bleeds on all sides and allow for a 0.0625” inset ‘safe zone’ where no text butts up against the edge of the document. This ensures that nothing important is lost when printing if there are any minor misalignments. Be sure to be in CMYK color space, and have the resolution set at 300 dpi.
We highly recommend leaving a 1.0” x 0.5” blank area somewhere on the label that we will apply the QR code/Batch ID sticker to when we package your order. Each QR code is unique to the product’s specific batch, so this allows your labels to have a longer lifespan. For example, if you printed a QR code for Batch 1234 on your labels, and two months later we switch to Batch 1235, your labels would become obsolete and you would need to reorder new labels. This gets very expensive, very quickly!
Be sure to include the THC content on the label (Full-Spectrum products are <0.3% THC, Broad and Isolate products are 0.00% THC), along with an FDA disclosure. The statement we most commonly use is: These statements have not been evaluated by the FDA and are not intended to diagnose, treat, or cure any disease. Always check with your physician before starting a new dietary supplement program. Consult a physician before using cannabidiol (CBD) in any form during pregnancy or while breastfeeding. *Cannabidiol (CBD) is a natural constituent of hemp oil. Be sure NOT to make any health claims, or language that could be construed as a ‘health claim’ such as “Best Sleep Ever CBD Gummies” or “Erase The Pain CBD Gel”. Since CBD is not FDA-approved, any health claims on your labels (and website!) could cause issues.
The Product Facts (or Supplement Facts) and Ingredients are also necessary to include on your CBD product label. For edibles, you can use the term ‘Nutrition Facts’. You can find all our Product Fact and Ingredient information on any of our labels which reside in each product’s image gallery on their respective pages.
The warning ‘KEEP OUT OF REACH OF CHILDREN’ should also be included, along with any additional warnings (ex: ‘Must be 21+ to Purchase’).
Include where the product was 3rd party lab tested, along with ‘Distributed By’ and/or ‘Manufactured By’ information. This will add legitimacy to your product, especially when combined with the QR code/Batch ID sticker.
Directions for use are a must! Keep it simple, but give directions for how the consumer should properly use each product, along with the milligrams of CBD in each serving size and the number of servings per container. For example, a 3,000mg tincture has 100mg/serving, a 1,500mg tincture has 50mg/serving, and a 750mg tincture has 25mg/serving. Also, include the container size/volume/weight. A 1-ounce tincture contains 30ml, while a 2-ounce tincture has 60ml. You can also find container size/volume/weights and directions for any of our products on the labels provided in each product’s image gallery on their respective pages.
For Full-Spectrum CBD and Delta-8-THC products, we recommend reiterating the Delta-9-THC content of the product being <0.3% THC, but this still may result in the consumer failing a drug test for marijuana. The statement we most commonly use is: “This product contains a total delta-9-concentration that does not exceed 0.3% on a dry-weight basis. This product is derived from hemp and may contain THC which could result in the consumer failing a drug test for marijuana.”
If you want to include a barcode, just be sure it’s large enough to scan when printed. We recommend having the barcode at least 0.75″W x 0.4″H.
As you can see, there is a large amount of required information on each label, so space is at a premium. We recommend using a clean, sans serif font for the small text, such as Acumin Variable Concept, Helvetica, Lato, Proxima Nova, UniversLTStd, Verdana, or Quicksand_Book. Try to avoid a font size any smaller than 3pt, it’s nearly impossible to read any smaller than that no matter what font you choose. You can find an incredible variety of free fonts here.
If you’re looking for some design inspiration for your CBD products, click here to see just a sample of the labels we’ve designed in the past, and if you have any specific requests you’d like to see, just send us an email at Info@SunnySkiesCBD.com. With these tips, we’re certain you will create some amazing CBD product labels!
**Standard Disclaimer: CBD is not FDA-approved. We make no such claims that using our products will guarantee relief. Moreover, research regarding CBD is still ongoing and in the early stages.**