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Custom Formulations

Your brand and customers are unique! Shouldn’t your products be?

A Custom Formulation is a variation of a Sunny Skies CBD product available for white-label customers only. Examples of variations include:

  1. Change in potency
  2. Change in packaging
  3. Change in flavor or intensity of flavor
  4. Change in carrier oil
  5. Additional ingredient added


Step 1 – Fill Out the Form Below

In the “Comments” section, include as much information as possible about the product you are looking for, including ingredients, CBD content, packaging, and the desired order size. A member of our sales team will contact you shortly.

Step 2 – Receive a Quote

If you provided all of the requested information in the “Comments” section of the form below, we will send you a quote. If more information is required, we will send an email requesting missing information. A lead time will be included in the quote conditional on the timely receipt of ingredients/materials from the customer. 

Step 3 – If necessary, you send us materials/ingredients

If the price we have quoted you is agreeable to you and you would like to proceed, you will be required to send us any ingredients or materials that we do not carry as part of our regular inventory. Please send ingredients to 100 W. Main Street in Durand, WI 54736.

Step 4 – We formulate a sample and ship it to you

If you are unhappy with your sample, we will make the necessary adjustments and send more samples. If the product is something that we are not sure is going to work, or if the custom formulation sample is expensive to research and/or make, we will send you an “R&D invoice” for the cost of formulating a test batch (including labor) and sending a sample. Up to the date of the last time this page was edited (June 2022), the most we have charged for an R&D fee is $100 and the least is $30, and we have charged an R&D fee for most but not all custom formulation samples.

Step 5 – Customer Places Order

Email orders to Sales@SunnySkiesCBD.com

Step 6 – We send you an invoice, 50% of which is due on receipt

The formulation begins as soon as the down payment is received.

Step 7 – Product is formulated

Step 8 – Sample sent to lab for testing

Your invoice will include a $55 potency lab test for each SKU. We send samples to SC Labs in Denver. Lead time 7-8 business days, but this process can be expedited if the customer pays for expedited shipping or lab testing.

Step 9 – We receive lab results and forward them to the customer

This will take place 8-10 business days after 50% down payment is made.

Step 10 – Second half of invoice is due

Step 11 – Order shipped to customer

We send a tracking number and offer Free Shipping!


Is there a minimum order quantity?

Yes, $750 per SKU for Custom Formulations.

Why do you have a minimum order quantity?

We are dedicated to blowing our customers away with amazing customer service. We cannot realize this mission if we open the doors to everyone. While we would be more than happy to learn more about your business or have you out to the lab for a visit, our minimum order quantities are non-negotiable.

Why is the MOQ so much higher for custom formulations than it is for white label?

Our production schedule is very organized. We make sure that we have 6 weeks of 3rd-party-lab-tested inventory on hand at all times for all products, and have a finely-tuned process in place to predict what 6 weeks of inventory looks like. In most cases for custom formulations, we need to interrupt our production schedule to make a custom batch. We have some slack in our production schedule, but we do need orders to hit a MOQ per SKU of $750 to accommodate the time needed for a custom formulation.

What is a SKU?

SKU is an acronym for “stock keeping units”. Each product variation (such as CBD content, flavor, or packaging) has a different SKU number.

Why is there a minimum order quantity per SKU for custom formulations?

For regular white label products, we are able to keep three weeks of product as on-hand inventory because we can sell those white label products with the Sunny Skies label. We cannot, however, carry large amounts of custom formulation inventory on hand without incurring significant inventory carrying costs. In order to meet our 2-3 lead time for custom formulations, custom formulated product is made to order. Thus, a larger order is necessary to justify the interruption to the production schedule for a made-to-order, custom-formulated product.

Do you provide CoAs for custom formulations?

Yes. After we formulate your product, we take a random sample from that batch and send it to Botanacor, an ISO-accredited, third-party lab in Colorado for cannabinoid potency testing. The customer will be required to pay for the lab test, which is $70 per SKU. Lab testing takes 7-8 business days, but customers may pay to expedite this process by paying for expedited shipping and/or expedited lab testing.

Is it possible to order Customer Formulations as Bulk Solutions?

Yes. Please visit the Bulk Solutions page for more information on the Bulk Solutions process and rules.

Do you offer label design services?

Yes. Please see pricing and process details on the Private Label Design page.

What flavor options do I have for custom formulated tinctures?

We offer the following custom formulation flavors: Orange, Orange Creamsicle (orange + vanilla), Cinnamon, Espresso, Vanilla Latte, Honeydew, Blue Raspberry, Green Apple, Lemon, Strawberry Shortcake and Strawberry Lemonade.

Can I get your CBD Sleep Drops or CBD Morning Drops made with broad-spectrum distillate or full-spectrum distillate instead of isolate?

Yes – and we can even do this for the lower MOQ available with our white-label service. Please see the White Label page for more info. This product is not available with the Sunny Skies CBD label.

Can you formulate a tincture with herbs, nootropics, or adaptogens?

If the ingredient you fat soluble, it is feasible to infuse it into a tincture. If the ingredient is not fat soluble (most ingredients are water soluble and not fat soluble), we will not use it for custom formulated products.

Do you offer net terms?

No. Full payment is due upon receipt for orders under $5,000. For orders over $5,000, a 50% down payment is required to begin formulation. The remaining 50% must be collected before Sunny Skies CBD ships the order.

Do you charge for shipping?

No, unless you need your shipment expedited. If you would like your order expedited, we will send you your options and add the option you select to your invoice. Sunny Skies CBD ships all orders with USPS Priority Mail (2-3 business days) or UPS.

Which forms of payment do you accept?

Credit card or wire transfer. Your invoice will include a link to pay with a card, as well as wire instructions in case you are over your card limit. You will receive payment instructions when we send you your invoice.

What is your lead time?

For regular wholesale or white-label orders, we ship your order within 2 business days of receiving payment – BUT for customer formulations, the lead time is significantly longer. If we need to experiment with the formula at all, there is usually a testing and sampling process that can take 1-4 weeks. When the formula is established, your lead time is an additional 8-10 business days. We will formulate your order within 2 business days. After we formulate your product, we take a random sample from that batch and send it to SC Labs, an ISO-accredited, third-party lab in Colorado for cannabinoid potency testing. The customer will be required to pay for the lab test, which is $55 per SKU. Lab testing takes 7-8 business days, but customers may pay to expedite this process by paying for expedited shipping and/or expedited lab testing.

Please complete the Service Request Form below to get in touch with our sales team.

Custom CBD Formulations