An increasing number of CBD businesses are opening. Oftentimes, these businesses have their own area of expertise. While some CBD companies specialize in growing hemp, some others specialize in marketing and selling CBD products. How can you tell which CBD Business is which? Continue reading and find out!

On the other hand, some CBD businesses do it all. We call these vertically integrated businesses!

What Is Vertical Integration? 

A company that is “vertically integrated” is involved in every part of the production process—“from seed to sale.” This means that these companies oversee the entire undertaking, from choosing which seeds to grow to making the CBD product and selling it to their customers.

This approach is becoming popular in the CBD industry as it allows for greater transparency and accountability. Because companies can control and trace exactly where their products have come from, they can ensure that their products are free from contaminants and meet regulatory requirements, for example. 

Factors That Are Integrated 

Vertically integrated CBD businesses have control over the whole process of production, including: 

1. Choosing the right genetics
2. Selecting high-quality seeds to grow 
3. Cultivating the plants and harvesting them 
4. Acquiring ingredients for CBD product creation 
5. Branding and selling the CBD product 

Benefits of Buying From a Vertically Integrated CBD Business 

If you’ve done some research, it’s likely you’ve heard about people discussing their preference to buy CBD products from vertically integrated businesses. Here are some reasons why: 

High-Quality ProductsBy buying from a company that manages every aspect of the production process, you can ensure that the company has control over every aspect involved in the creation of the product. This ensures that the company isn’t relying on a third party and are confident that no shortcuts have been taken. 

ConsistencyBecause a vertically integrated CBD business has so much control over manufacturing their products, you can expect the highest level of consistency with your products. Products you buy from this business are less likely to have unknown fluctuations in planting, harvesting, and product creation they can’t account for. 

AffordabilityBy eliminating the middleman, vertically integrated CBD businesses are able to keep their prices low, producing more affordable and high-quality products that you can access. 

How Vertical Integration Enhances the Quality of CBD Products 

A main benefit of being a vertically integrated CBD business is the ability to enhance the quality of CBD products by controlling all aspects of the product’s production.

This means that the company has control over everything from selecting the best strains of hemp to using the most effective extraction methods to ensuring that products are properly tested for purity and potency. 

Every step in this process is able to be closely monitored, which can help identify and address any issues that may arise, resulting in the highest quality products being sold. 

Choosing the Best CBD Business to Buy From 

With so many CBD companies out there, it can be hard to tell them all apart. Here are some tips to help you choose the right company to buy from: 

Third-Party Lab Testing

When you’re considering what company to buy from, it’s important to ensure that the company offers third-party lab testing results. This gives insight into what exactly is in their product and whether they meet industry standards of purity along with telling you exactly how potent their products are so you can be confident in what you are buying. 

Local Hemp

Take note of where their hemp plants are sourced as this can greatly impact quality. Ideally, choose a company whose hemp comes from organic farms within the United States since these tend to have the strictest regulations regarding cultivation practices. Buying from a vertically integrated business also ensures the company you’re buying from is also growing the hemp and has control over what herbicides they use, for example. 

Analyze the Customer Service of your CBD Business

Choosing to buy from a company that has good customer service is ideal as they’ll be able to answer any questions you may have about their products. 

Check your CBD Business for Reviews

Looking for reviews is a great way to get feedback about each potential option before making an informed choice based on others’ experiences too. Independent review websites are a great way to learn about the unbiased experiences of others. 

Products Manufactured by a Vertically Integrated CBD Business

Because vertically integrated companies have direct access to their crops and resources used to make products, they have the flexibility to make a variety of products such as:

CBD Oils and Tinctures

CBD oils are some of the most popular CBD products produced in the US. These companies often produce oils available in various concentrations and formulations. Vertically integrated companies can ensure consistent quality and purity of the oils throughout the extraction process.

CBD Topicals

Vertically integrated businesses can create CBD-infused creams, lotions, balms, salves, and other topicals for the skin. 

CBD Edibles

CBD edibles, as the name implies, can include gummies, chocolates, and other consumable products infused with CBD. 

CBD Vape Products

CBD vape products include any vape liquid or ‘juice’ that contains CBD, such as vape cartridges, e-liquids, disposable vape pens, and full-spectrum vs. isolated CBD vape products.

How to Choose the Right Products for You

Vertically integrated companies can make a huge range of CBD products. The best thing to consider if you want to try a product is what your goals are. 

If you’re looking for a skincare product, a topical product is probably best for you. On the other hand, if you’re looking to add CBD to your diet, an oil can be a great way to add it to your food. An edible, such as a gummy, is also great for having the best control of the dose if you’re trying CBD for the first time. 

The Bottom Line: Finding the right CBD Business for you

There are numerous benefits to buying from a vertically integrated CBD business that controls all aspects of the production of their CBD products. You can be assured that these companies not only grow the hemp, but extracts the oil and makes it into products for customers to enjoy. This ensures the highest quality product and ensures consistency across all your purchases.